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Knox Balbastro
Knox Balbastro

79 Followers

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Oct 25, 2020

Chinese cute culture: mascots and marketing to millennials

By Gianluca Fracasso and Knox Balbastro During the ’80s and ’90s, when China began to open up to the world, a floodgate of inspiration flowed into the country. Chinese millennials had their first taste of anime. Japanese define anime as any cartoon, whether it’s made in Japan or not. But…

Chinese Culture

7 min read

Chinese cute culture: mascots and marketing to millennials
Chinese cute culture: mascots and marketing to millennials
Chinese Culture

7 min read


Mar 31, 2020

Women’s Month 2020: Asian Movers and Shakers

COVID-19 became a full-on pandemic this March 11. According to the World Health Organization, recorded cases spiked from 87,137 on March 1 to 679,977 as of March 29. Who would have thought that this month would leave a lot of us confined to our homes, boxed in by the rules…

6 min read

Women’s Month 2020: Asian Movers and Shakers
Women’s Month 2020: Asian Movers and Shakers

6 min read


Sep 17, 2019

Call Me Ali-anna Grande: What Dancing for 60,000 People Taught Me About Leadership at Alibaba

Exactly a week ago, I performed for an audience of 60,000 people in Hangzhou’s Olympic Sports Stadium. Yes, l was basically Arianna Grande, or Ali-anna as I joke to myself. Except, I’m not a pop star. I am however a 5-month old employee of Alibaba and last week was our…

China

5 min read

Call Me Ali-anna Grande
Call Me Ali-anna Grande
China

5 min read


Jun 23, 2019

3 Key Lessons from an E-commerce Promo Gone Wrong

First a backgrounder. June 6. The internet blows up with #ShopeeScam when fans of K-Pop band Blackpink are denied entry to a concert they supposedly won tickets for. Watch this summary because you can’t make this thing up and I certainly can’t tell it better than this clip from One…

Marketing

5 min read

#ShopeeScam
#ShopeeScam
Marketing

5 min read


Jun 12, 2019

I told the BBC I would never leave the Philippines for better opportunities abroad.

Yes, I did. Back in 2011, I went on record and told the BBC exactly that. You see, the 28-year-old me had it all figured out. If all the educated and passionate young people stayed in the country, we could work together, reverse the brain drain and come up with…

Independence Day

4 min read

I told the BBC I would never leave the Philippines for better opportunities abroad.
I told the BBC I would never leave the Philippines for better opportunities abroad.
Independence Day

4 min read

Knox Balbastro

Knox Balbastro

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