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Knox Balbastro
Knox Balbastro

79 Followers

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Oct 25, 2020

Chinese cute culture: mascots and marketing to millennials

By Gianluca Fracasso and Knox Balbastro During the ’80s and ’90s, when China began to open up to the world, a floodgate of inspiration flowed into the country. Chinese millennials had their first taste of anime. Japanese define anime as any cartoon, whether it’s made in Japan or not. …

Chinese Culture

7 min read

Chinese cute culture: mascots and marketing to millennials
Chinese cute culture: mascots and marketing to millennials
Chinese Culture

7 min read


Mar 31, 2020

Women’s Month 2020: Asian Movers and Shakers

COVID-19 became a full-on pandemic this March 11. According to the World Health Organization, recorded cases spiked from 87,137 on March 1 to 679,977 as of March 29. Who would have thought that this month would leave a lot of us confined to our homes, boxed in by the rules…

6 min read

Women’s Month 2020: Asian Movers and Shakers
Women’s Month 2020: Asian Movers and Shakers

6 min read


Sep 17, 2019

Call Me Ali-anna Grande: What Dancing for 60,000 People Taught Me About Leadership at Alibaba

Exactly a week ago, I performed for an audience of 60,000 people in Hangzhou’s Olympic Sports Stadium. Yes, l was basically Arianna Grande, or Ali-anna as I joke to myself. Except, I’m not a pop star. I am however a 5-month old employee of Alibaba and last week was our…

China

5 min read

Call Me Ali-anna Grande
Call Me Ali-anna Grande
China

5 min read


Jun 23, 2019

3 Key Lessons from an E-commerce Promo Gone Wrong

First a backgrounder. June 6. The internet blows up with #ShopeeScam when fans of K-Pop band Blackpink are denied entry to a concert they supposedly won tickets for. …

Marketing

5 min read

#ShopeeScam
#ShopeeScam
Marketing

5 min read


Jun 12, 2019

I told the BBC I would never leave the Philippines for better opportunities abroad.

Yes, I did. Back in 2011, I went on record and told the BBC exactly that. You see, the 28-year-old me had it all figured out. …

Independence Day

4 min read

I told the BBC I would never leave the Philippines for better opportunities abroad.
I told the BBC I would never leave the Philippines for better opportunities abroad.
Independence Day

4 min read

Knox Balbastro

Knox Balbastro

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